Source: dotMobi
The mobile ad space is heating up. Nokia's entrance is significant, as they enter the fray with traditional players such as Google, MS, and Yahoo as well as smaller but nimble start-ups such as Admob.
It also confirms some of the predictions about the promise of mobile advertising. It shows they recognize the opportunity and want to build on their brand and leverage their market power building services connecting operators, advertisers and publishers. And they figure they are at the nexus of it all.
What they announced yesterday was two services. First, the Nokia Ad Service: a fully managed service for advertisers to do targeted advertising on mobile services and applications. The second was the Nokia Advertising Connector, which is a private label service. What is cool about the connector is that it selects and then feeds to the device text, visual, audio or video ads -- depending on the user's context.
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